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'Defamiliarization'
 

MÜNN was launched in 2013 by the creative director Hyun-min Han. We stay away from the traditional
garment making process instead, we take an unfamiliar approach that has not been done before to push .
out creativity to the maximum ability. We gain our inspiration from the 60’s made-to-order high-quality
ethics. With that inspiration in mind, our way of sewing garments is the most notable quality that makes us
stand out. We don’t follow the traditional way of sewing our garments. Instead, this process begins with us
switching up the order on how we sew our garments, we found that lead us to a new silhouette that
wouldn’t be done if we were to follow the traditional method of garment construction.
These foreign concepts will be presented with details and materials used in our creation,
and we will continue to challenge the old concepts of fashion.

We understand the detrimental effect the fashion industry has caused over the environment over
centuries. Our team at MÜNN feel responsible for this outcome and we come before sustainability
as students, constantly learning and reinventing new ways to express our creativity while making
least amount of environmental impact. These are just a few examples of how MÜNN is going
sustainable. Our brand is approved by the join life labeling as we are using fabrics that are created
with 50% of ecologically grown fabric. We also firmly believe in standing against animal cruelty.
Which is why at MÜNN use of real animal leather as well as the use of animal fur is strictly prohibited.
Our team here consists of skilled specialists, with years of experience that can help us to create freely
while making least amount of damage to our home planet Earth.